
After 34 years in Los Angeles, Louis is back in Sacramento.
He arrived on September 11, 2025.
He isn’t quite a native, but Sacramento became a part of his family story when they settled in the area after being stationed at Mather Air Force Base. His family had moved the from base-to-base —Panama, Alabama, Texas, Beale A.F.B. in California — then it was Spain. Those teenage years in Madrid, from 13 to 17, left an indelible impression on Louis.
His family lived in the heart of the city, where Louis commuted during the school year to Torrejon Air Force Base for high school. By his senior year, his family had moved back to California where Louis graduated from Cordova High and began college at Sacramento State as a Political Science major.
Though interested in the possibility of politics, Louis became more interested in developing himself as a storyteller. At USC, where he entered as a freshman, he made his first commitment to become a storyteller when he chose Creative Writing and Literary Theory as his Major. Between semesters, he picked up copywriting work for advertising agencies that did campaigns for Nike, Honda, Smith’s Food and Drug, California Pizza Kitchen & Suzuki. His agency experience taught him how to communicate complex messages in a simple manner; he learned branding, market research, media strategy and full on campaign development. His first job out of college, he was hired by UCLA as a research assistant where he dove into homeless populations in Hollywood and South Los Angeles; after two years, he got an offer to work for Nissan North America, where he worked on a team that developed the next generation of vehicles for the company, including the Nissan Xterra, a Mini Van, Infiniti G35 and the Titan Truck. It was during this time where he launched an herbal soda, Sun Cola, and sold it to an investor.
The corporate world had taught him a great deal about marketing and product development, but the complex process of developing a vehicle caused him to lose interest in the car industry. As a result, he began teaching English and Filmmaking for the Los Angeles Unified School District. After fifteen years of teaching and thirty short films, he decided to enter the Global Learning XPRIZE where the challenge was to build an interface for a device that could teach any child, anywhere, anything. The Xprize project took him to places of deep poverty - South LA, East LA, India and New Orleans. He did deep research to gain an understanding of how education actually works in under-served commununites.
It would be the combination of his insights that convinced him that he could develop an interactive story that could inspire all learners. He named the story "OptomystiK", which means to "Decide to Create". With the right training, support, and resources - OptomystiK would become a blue-print designed to guide along a plot - a path called the "Yello Bit Road".
a California Odyssey | Choose the Yello Bit Road | OptomystiX.org